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AC Boise's Fan to Fan Resale market generated $18,215 in total volume across two home matches, with 230 completed transactions from 355 listings — a 64.8% conversion rate well above the 25–35% industry benchmark. Match 1 was an active 10-day window with a late surge; Match 2 compressed nearly all activity into 3 days at a higher average price. Ford Family and Beer Garden seats dominate volume, with premium sections trading at or near face value.
Match-by-Match Comparison
Match 1 · vs Westchester SC
147
transactions · $9,540 · 62% conv.
10-day window · Closed 4h before KO
vs
+77%
higher avg price
in Match 2
Match 2 · vs Spokane Velocity
83
transactions · $8,674 · 70.3% conv.
3-day window · Closed 1h before KO
Combined Sales Activity by Day (MDT)
Match 1 (vs Westchester)Match 2 (vs Spokane)
Platform Revenue Breakdown
Match 1 — Buyer Fees$1,431.16
Match 1 — Seller Fees$1,296.06
Match 2 — Buyer Fees$1,301.33
Match 2 — Seller Fees$1,434.47
Total menta Fees$5,463.02
Buyer fees avg 15% · Seller fees avg 15% · Combined take rate ~30% of gross value.
Markup Analysis by Ticket Category
Consolidated across both matches · Resale price vs. face value · All categories with 2+ transactions
>200% Critical100–200% High40–100% Medium<40% Low
CategorySoldAvg ResaleFace ValueMarkup
Supporter (match-day)6$100.00$20.00+400%
Ford Family / East Family45$44.30$9.50+366%
Section 2078$59.75$22.00+172%
Club 58$133.75$70.00+91%
Section 1064$80.00$45.00+78%
Section 2046$58.70$33.00+78%
Section 1076$56.67$33.00+72%
Section 10413$103.00$60.00+72%
Club 66$115.00$70.00+64%
Beer Garden / Corner Kick39$51.00$33.00+55%
Section 2024$66.75$45.00+48%
Section 10512$64.50$45.00+43%
Section 10310$88.00$70.00+26%
Club 44$105.00$95.00+11%
Club 36$107.00$105.00+2%
Club 22$100.00$105.00-5%
Key finding: Ford Family ($9.50 face) and Supporter ($20 face) are being marked up 366–400%. Minimum resale price floors would protect fan access without reducing liquidity.
Premium sections self-regulate: Club 2, 3, and 4 are trading at or below face value. No intervention needed for premium inventory.
Executive Summary
$18,215
Strong resale market across 2 home matches
The Fan to Fan Resale program generated $18,215 in two matches with a combined conversion rate of 64.8% — nearly 3x the industry benchmark. menta generated $5,463 in platform fees across both events.
+366%
Ford Family markup signals regulation opportunity
Ford Family ($9.50 face) is reselling at an average of $44.30 — a +366% premium. Minimum price floors per category would protect fan access while preserving liquidity in premium sections.
+$40
Tighter window, higher average price
Match 2 closed the Fan to Fan Resale market 1 hour before kickoff and recorded a $104.51 average ticket price — $40 higher than Match 1's $64.90. Compressed windows concentrate demand and support stronger pricing.
Recommended actions for AC Boise: (1) Implement minimum price floors per category — suggested $20 for Ford Family, $35 for Beer Garden/Supporter, $50 for 200-level sections — to reduce speculative markup while keeping the market open. (2) Monitor Club 5/6 markup (60–90%) — there is room to capture additional value if rulesets are adjusted. The Fan to Fan Resale program is performing well and provides measurable financial value to the club.